Exploring Customer Relationship Management: Trends, Challenges, and Innovations

This study presents a comprehensive exploration of recent advancements in Customer Relationship Management (CRM), acknowledging its pivotal role fostering crucial connections both within the industry and with customers at large. The delves deeply into CRM, aiming to enhance overall customer satisfaction. primary focus this centers around critical facets encompassing strategies for managing relationships, applications information technology, analysis data, approaches retention. Employing literature review methodology, research rigorously examines most journals germane field CRM. A total 46 articles sourced from reputable journal databases constitute foundation investigation. findings yield an enriched comprehension contemporary developments concerning challenges, factors driving success, relevant domains, implementation goals realm Management.